Today in PR Campaigns class we learned about strategic communication tactics. There are 4 different types of tactics interpersonal communication, organizational media, news media, and advertising/promotional media. Interpersonal communication is the best at persuading people and the least at reaching its audience. Advertising and promotional media is the best at reaching its audience but the worst at persuading them.
Today in class we learned about different attacks on the arts. The “2 Live Crew” album called “As Nasty as They Wanna Be” was declared obscene in Florida but was overturned. A Public art museum proscribed for obscenity for putting up homo-erotic photos. The government thought about forcing all record companies to put sexually explicit or violence lyrics on CD’s but they decided to do it themselves. Congress tried to require the National Endowment of the arts to only fund artists if their work fit within certain standards of decency, Supreme Court said it was ok if its only advisory and not mandatory.
Today in PR Campaigns I learned how to implement a strategic plan. A strategic plan needs a campaign book with is the formally written display of your findings. There should be a title page, table of contents, executive summary, situation analysis, recommendations, schedule, budget and evaluation plan. Each section other than the executive summary should have an introduction paragraph introducing the reader to what they are about to look at.
Today in Media Law we learned about the differences between obscenity and pornography. Pornography also known as indecent material is “sexually graphic writing, pictures, film, drawings designed to arose sexual desire.” This material is protected by 1st amendment. On the other hand obscenity is denied 1st amendment protection. The definition of obscenity is hardcore pornography that is so potentially offensive and so lacking in social value.
Lindsay Lohan was accused of stealing a $2,500 necklace from a jewelry store recently. The actress will most likely be put on housearrest. While she will be on house arrest she will have a yard sale wear she will sell all of her jewelry and give away some of her clothes to the homeless. In one of her statements she says “I think the media spotlight should be on issues such as homelessness and domestic violence instead of on me.” So we can have her help in these issues to give her better publicity and image recovery. She could also auction off some of her jewelry for money and donate it to a organization dedicated to the prevent of domestic violence or some other worthy cause. We could call any of these events “Lohan Gives Back.” We could express this as a time to start over for her and a chance for her to almost “wake in someone else’s shoes,” by having less clothes and no jewelry like most homeless people do not have.
This campaign will give more pleasing image for Lindsay and show that she actually cares about more than herself and partying. If what she said in her statement was from the heart then this campaign will be truthful and accurate. The only major backfire possible is that people may not show or buy her things but we will announce the events in multiple forms for every to know and we will make sure that her things will be in a decent price range for buyers.
Kate Winslet is a well known English Actress, almost single handedly famous for playing the lead role in the film Titanic in 1997. In 2009 while she was nominated for Best Actress for the film The Reader, Daily Mail Newspaper wrote an article entitled “Should Kate Winslet win an Oscar for the world’s most irritating actress?” The article not only insulted her acting but also featured nude photos of the actress. Featuring these photos to conclude that the work out plan she shared in a recent interview with Elle Magazine was not true. She said she was “hurt and embarrassed,” and expressed that she would not be hypocritical to her believes that “women should be encouraged to accept themselves as they are.” She filed a libel lawsuit against Daily Mail and demanded an apology and was awarded $40,000 in winning the court case.
I think the apology and the win was well deserved for this case, I’m just not sure about the currency amount. I guess because of her status and the threat she could possible cause the newspaper they gave her a large amount of money. Either way the case went I feel like the Daily Mail lost a few readers because of this. But it’s hard to tell if they are a real newspaper or more focused on gossip and tabloids. But for those who agree with Winslet’s belief’s on body image and women they would truly have a problem with this paper.
I recently went to the movies and saw Fast Five, the fifth movie connected to The Fast & the Furious an action packed racing film from 2001. All 5 movies were packed with stars and in Fast Five most of them reunite for a big mission. Vin Diesel, Paul Walker, Jordana Brewster, Tyrese Gibson, Chris Bridges also known as “Ludacris”, Sung Kang and a few other characters come together to try and take down a powerful crime lord in Rio by stealing all his money. Will the DEA is on their tails, Dwayne Johnson aslo known as “The Rock” is the leader of the DEA agents and he got very close to catching Vin Diesel and his team but they got the money and went away for good. Through all this action there were many vehicles featured through out the movie.
Here is a full list of all the vehicles in Fast Five:
- 1963 Ford Galaxy
- 1966 Ford GT40
- 1965 Chevrolet Corvette Grand Sport
- 1967 International Scout
- 1970 Charger
- 1970 Ford Maverick
- 1972 Nissan Skyline
- 1972 Pantera Detomaso
- 1996 Toyota Supra
- 2007 Porsche GT3 RS
- 2006 GMC 2500 Yukon
- Nissan GT-R ( The car at the end of Fast Five Movie)
- 2010 Dodge Challenger ( The car at the end of Fast Five Movie)
- 2010 Subaru STi
- 2010 Lexus LFA
- 2010 Dodge Chargers SRT (Modified Vault Chargers)
- 2011 Dodge Charger Police Interceptor
- Gurkha LAPV
- Ducati Street Racer (Bike)
- Train Heist Truck
- Honda NSX
- Koenigsegg CCX
Now viewers will probably want to travel to Rio or get a Dodge Charger. Vin Diesel’s character was a real cool but bad guy and he always won in a race, viewers may make this connection and feel they need a Charger or any other car featured in this movie. Many fans of these movies really like cars and street racing so they may pick up a few things from the movie.