I have a monthly subscription to Glamour, a women’s fashion, beauty and health magazine which constantly displays shallow or materialistic ads directed at upper class status. I pretty much regret choosing this magazine because it’s mainly about fashion and where to buy things and there isn’t much to read. But anyways, I’ve noticed the celebrity factor is played a lot in the magazine ads, trying to get readers to relate to the product by having a celebrity say something about it and wear it. It’s like people are suppose to take the celebrities word for it on how good the product is like they are our friends and we should trust them.
SK-II Facial Treatment Essence
SK-II is advertised as “Miracle Water” with natural and organic products, using words like “age-defying”, clear, glowing and radiant, their key phrase is “Touch the Miracle.” The ad shows an upper body shot of Cate Blanchett and the bottled product beside her. They also gave Cate a quote, “9 years on, and I’m still happy I found SK-II. There’s nothing else like it.” Cate Blanchett is a beautiful Australian actress who is 41, she has been in many movies like The Lord of the Rings Trilogy. Because she is in her 40’s it seems as though she was a good candidate for this product since it helps women still look young and prevents wrinkles.
Gillette Venus Pro Skin Moisturerich Razor
Jennifer Lopez is on big display for Venus‘ new razor, saying “beautiful skin needs protection.” Jennifer Lopez is a well known pop star who has always shown some type of skin. This razor will “leaving you with beautiful smooth skill that is free of worries,” just like Jennifer Lopez’ skin looks all the time. Having soft, smooth and flawless skin has always been an obsession in the celebrity and fashion world, which has rubbed off on the viewing public also known as the consumers.
L’Oréal Paris Sublime Bronze & Le Rouge Infallible
Le Rouge Infallible lipstick has featured Gwen Stefani for their product, giving us a close up of her and her lips with their red colored lipstick. The text describes it as longer lasting lipstick (at least 10 hours), in 30 shades, contains Vitamin E and they use the word luxury twice. The only color in the ad is the stand out red from the product font, display of the lipstick and color, and Stefani’s lips and nails. The text also has a quote from her saying “Feel it. Wear it. Love it.” and below it says what she is wearing, which of course is the “Infallible Le Rouge Lipstick in Ravishing Red and Infallible Eyeliner in Black” both with the product number in parentheses. Gwen Stefani is a well known pop star which means many things she does are to emphasize her looks. Pop stars have to be sexy, beautiful and revealing. So consumers will associate her lifestyle and beauty with the product and think they can in some way be like her.
Sublime Bronze is displayed as “the #1 sunless tanning collection” with a professionally designed jetapplicator so spraying is easy and cover all parts of the body.
It is also “100% natural-looking, even and you.” The Sublime Bronze ProPerfect Salon Airbrush Self-Tanning Mist is worn by Laetitia Casta in this ad. She is a French model who has been featured in fashion magazines, French films and TV productions. Laetitia Casta has been seen as a light skinned European but in this ad she looks Brazilian or Latino. It would look very natural if her skin wasn’t so shinny and if she didn’t look like a totally different person, but she definitely looks tan.
The Citizen Eco-Drive watch is UNSTOPPABLE. “Fueled by light, it never needs a battery” and “it’s unstoppable, just like the people who wear it.” In this advertisement Paula Creamer is, because of her status as a professorial golfer. She has won the U.S. Women’s Open (as stated in the ad also), winning over a dozen golfing competitions. They have a big picture of the Stiletto Citizen Eco-Drive watch with “42 diamonds” and a “Mother-of-Pearl Dial.” Above the watch is a smaller picture of Paula Creamer in golfing gear and holding a golf club. The odd thing is that she isn’t even wearing a watch. Basically this is a status reference, if you buy this watch you will be considered as “unstoppable” too, successful, seen as having money.