Lindsay Lohan was accused of stealing a $2,500 necklace from a jewelry store recently. The actress will most likely be put on housearrest. While she will be on house arrest she will have a yard sale wear she will sell all of her jewelry and give away some of her clothes to the homeless. In one of her statements she says “I think the media spotlight should be on issues such as homelessness and domestic violence instead of on me.” So we can have her help in these issues to give her better publicity and image recovery. She could also auction off some of her jewelry for money and donate it to a organization dedicated to the prevent of domestic violence or some other worthy cause. We could call any of these events “Lohan Gives Back.” We could express this as a time to start over for her and a chance for her to almost “wake in someone else’s shoes,” by having less clothes and no jewelry like most homeless people do not have.
This campaign will give more pleasing image for Lindsay and show that she actually cares about more than herself and partying. If what she said in her statement was from the heart then this campaign will be truthful and accurate. The only major backfire possible is that people may not show or buy her things but we will announce the events in multiple forms for every to know and we will make sure that her things will be in a decent price range for buyers.